DJ Sam House at the Lamborghini Beverly Hills Unveiling

It was amazing. I'm DJ Sam House, and on April 28, 2009 I provided the music for the unveiling of the newest Lamborghini in Beverly Hills. I walked away with a brand-new dream car on my wish list.

Lamborghini Beverly Hills dealership sign

Music for a masterpiece

We kept the music bumping while everyone enjoyed the view of this automotive masterpiece. A vehicle launch is a great example of how music supports a brand. The right sound sets the mood, helps guests mingle and gives the cars an energy that matches their personality.

One more song for a VIP

At the end of the night, we kept things going just a bit longer, because when you're told a very distinguished guest has just arrived, you keep the music playing. The night went great, and I can't wait for them to call me back again.

Exotic cars on display outside at the Lamborghini unveiling

Planning tip: product launches and luxury brand events

If you're planning an unveiling, grand opening or VIP evening, consider these tips:

A Lamborghini with its doors raised at the Beverly Hills unveiling

  • Treat the music as part of the brand. Choose a sound that fits your product and your audience, and keep volume at a level where guests can chat.
  • Plan for flexibility. VIP arrivals and program changes happen. An experienced DJ can stretch, shorten or reshape the soundtrack without missing a beat.
  • Think about the setup. Outdoor displays, showrooms and parking-lot reveals all have different sound and power needs, so scout the space early.

If you have a high-profile event coming up, I'd love to hear about it.

Planning a company event, product launch or holiday party? Get in touch and tell me what you have in mind, or read more about corporate event DJ services in Los Angeles.

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Bang & Olufsen Event at Aston Martin Beverly Hills

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Simon & Jennifer's Wedding at Trump National in Palos Verdes