It was amazing. I'm DJ Sam House, and on April 28, 2009 I provided the music for the unveiling of the newest Lamborghini in Beverly Hills. I walked away with a brand-new dream car on my wish list.
Music for a masterpiece
We kept the music bumping while everyone enjoyed the view of this automotive masterpiece. A vehicle launch is a great example of how music supports a brand. The right sound sets the mood, helps guests mingle and gives the cars an energy that matches their personality.
One more song for a VIP
At the end of the night, we kept things going just a bit longer, because when you're told a very distinguished guest has just arrived, you keep the music playing. The night went great, and I can't wait for them to call me back again.
Planning tip: product launches and luxury brand events
If you're planning an unveiling, grand opening or VIP evening, consider these tips:
- Treat the music as part of the brand. Choose a sound that fits your product and your audience, and keep volume at a level where guests can chat.
- Plan for flexibility. VIP arrivals and program changes happen. An experienced DJ can stretch, shorten or reshape the soundtrack without missing a beat.
- Think about the setup. Outdoor displays, showrooms and parking-lot reveals all have different sound and power needs, so scout the space early.
If you have a high-profile event coming up, I'd love to hear about it.
Planning a company event, product launch or holiday party? Get in touch and tell me what you have in mind, or read more about corporate event DJ services in Los Angeles.

