I came back from Bang & Olufsen's event at Aston Martin Beverly Hills with yet another addition to my wish list. I'm DJ Sam House, and on May 21, 2009 I had the fun job of providing the soundtrack as B&O unveiled a monster 103-inch theater screen to some of Aston Martin's most elite clientele.
Cool TV, cool cars, cool music
The combination of a world-class TV and some of the world's most beautiful cars made for a very special setting. I'd happily take that screen home with me, though I might have to knock out a wall to get it into my apartment.
Was I working?
It sure didn't feel like work! That's the thing about luxury brand events: when the product and venue are exciting, and the guests are enjoying themselves, the music has to feel effortless. A thoughtful DJ blends into the background when guests are chatting and steps forward when the energy needs a lift.
Planning tip: co-branded events
When two brands team up, like an electronics company and an automaker, here's how to help your music match:
- Agree on the vibe. Share both brands' style so the playlist feels right for each of them.
- Check the sightlines. A DJ setup should add to the space rather than compete with the display.
- Test the sound. Showrooms have hard surfaces and glass, so a sound check helps the music stay clear and balanced.
If you're planning a launch or client appreciation event, I'd love to help set the tone.
Planning a company event, product launch or holiday party? Get in touch and tell me what you have in mind, or read more about corporate event DJ services in Los Angeles.